Ikea in China

Posted on 10 February 2012 by mcopleston

If this loooks familiar you are correct. Ikea opened its first store in China in 1998 and today opens its new store in Tianjin with more planned. The Chinese catalogue looks similar, http://www.ikea.com/cn/zh/, but the company now manufactures some products in China to keep costs down. It is interesting to flip between a European catalogue and the Chinese using the ‘pronouncable’ Ikea product names.

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